The one-sentence test: podcast episode 2 for Charlotte business owners

Say what you do — in one sentence. Out loud. If you stumbled, that's not a marketing problem, it's a clarity problem. That's the idea behind episode 2 of Clarity with Alex. As a business consultant and coach in Charlotte, NC, it's the first test I give almost every founder I work with.

The ten-second test

Imagine someone at a Charlotte networking event asks, "So what do you do?" You have about ten seconds. If your answer wanders, adds caveats, or lists five services, the listener walks away unsure — and so, often, are you.

Fuzzy inside means fuzzy outside

Websites, pitches and social posts can't be clearer than the thinking behind them. When the message feels hard to write, the real work usually sits one step earlier: deciding who you help, with what, and why it matters.

Three steps to a clearer sentence

In the episode I walk through three simple steps to get from a long, tangled explanation to one sentence you can say without stumbling. Listen, try it out loud, and notice where you hesitate — that's where the clarity work is.

For the bigger picture, read the Clarity Manifesto.